Zany & Shy is a luxury jewelry brand, founded by Hanan Moser, that specializes in bespoke creations crafted in Italy. Each timeless piece is meticulously designed using recyclable gold and ethically sourced, traceable materials, including lab-grown diamonds and gemstones.

The challenge was to create a visual identity that embodies the brand's values of sustainability, ethical craftsmanship, beauty, inclusivity, and exceptional service—while also capturing a sense of elegance, joy, and modernity.

Our solution was an elegant yet playful logotype and logomark, crafted to differentiate Zany & Shy from traditional, more conservative fine jewelry brands. We selected a warm, nature-inspired color palette, complemented by hand-drawn, artistic iconography and sleek, contemporary layouts, which were seamlessly integrated across their website and social media templates.

RESULTS

In less than one year, they expanded globally and were featured in one of the most popular magazines such as Vogue, Marie Claire and The Coveteur. Her timeless pieces have been worn by celebrities such as Jessica Alba, Kelly Clarkson, Ashley Park, Annie Lennox and Katherine Schwarzenegger.