Authentic Ego helps people stop fighting with their skin and reclaim their skin’s natural power to heal itself with fungal acne safe skincare. AE's brand story is rooted in science, healing, and self-empowerment. 

We crafted a sleek and understated visual identity, infused with a playful spirit, intentionally avoiding the overused pink palette that dominates many millennial brands today. Instead, we embraced a range of lighter and deeper skin tones, symbolizing inclusivity and diversity.

The logotype captures their holistic, four-step approach to skincare, targeting acne treatment and prevention—illustrated by four dots that gradually fade, mirroring the healing process of blemishes as they naturally disappear. For the typography, we chose clean, contemporary fonts that embody simplicity while elevating the brand's modern ethos. To complement this, we introduced a series of abstract, graceful lines inspired by both geometry and science, adding a layer of elegance and dynamism to the brand’s overall visual language.

RESULTS

In the first year, they managed to grow exponentially (40$ over target) despite having a minimal marketing budget and they were able to launch a second SKU, with a third one coming soon.

“Alexandra had an excellent understanding of what we were trying to achieve right away which made working with her a no-brainer. Her cohesive and methodic approach to our branding, packaging, and website design was seamless from start to finish. And despite us being a small brand with a very minimal marketing budget we've been able to grow exponentially (40% over target!) over the last year. I credit a large part of this to the flawless execution of our website, branding and packaging which has better helped us communicate with our customers.

It was a pleasure to work with Alexandra and we will continue to partner with her on our future packaging and website projects.“

— Christina Brooks, Founder