Meet Glowxie, the future of footcare. Their mission is to become the modern-day alternative to traditional footcare by combining innovation, quality, science, and aesthetic appeal. The flagship product, the Glowxie Foot File, embodies this with innovative glass technology and a spa-like footcare experience that meets the demands of the modern consumer.

The founders came to us for a brand overhaul to build a stronger visual identity, that would reflect the higher price point as well as the science and technology behind their first product.

Targeting the modern woman who cares about how she looks, enjoys beauty treatments, going out and having fun, we designed a glamorous, elevated, and refreshing identity system. The chic, yet timeless bold logotype is paired with a signature lavender brand shade that stands out among all competitors and the packaging design is elevated through a glamorous geometric pattern printed in hot-stamped iridescent foil.