We were tasked with redesigning the core identity, packaging, and Shopify website for Biomeology, a health care supplement brand for moms and babies. We retained the original logomark and science-inspired motifs, building a cohesive visual identity around them.

Our goal was to make the brand more inviting and aligned with its audience, using soft typography, a feminine color palette, and subtle science-inspired graphics. These elements create a nurturing, intelligent look that fits the brand’s mission.

For the packaging, we used a coral hue and bespoke patterns to distinguish product lines, adding gold foil for a luxurious yet approachable aesthetic. The result is a cohesive, modern identity that stands out and reflects the brand’s core values of health, science, and care.

“It was great working with Alex! Her thoughtfulness, attention to detail, and enthusiasm were much appreciated. Really enjoyed the process and I liked how easy it was to figure out what we needed once I went over her strategy questionnaire. I feel like the new packaging and website truly represent the soul of the company. We’re very happy with the results!“ - Yasmine Moussa, Founder