Design was invented for a pragmatic reason and that is to communicate information to whom is addressed, in a clear way and as engaging as possible. Some people might confuse design with art, but the main difference between them is that design is objective and art is subjective.

Developing a strong brand identity should be the first step of your business efforts in order to appeal to your target audience. A strong brand identity can help build your reputation, make you stand out from your competitors and project your company values and personality to attract your ideal customer.